Metro

The Metro story

Like so many other stories, Metro’s begins in a café.
A conversation with Elis, a young student from Paris passing through, who asks:
“Those glasses – where did you buy them?”
He quickly realises they’re too expensive for a student.
The conversation continued out onto the street, and they parted ways on Magasinsgatan when he asked:
“Where is the Metro?”
“We only have trams in Gothenburg.”

Metro Eyewear

That encounter marked the beginning of Metro Eyewear, with the idea that price, design and quality should be accessible even to a student and available at the local optician’s. It also became the inspiration for the very first frame, which was named ‘Elis’. Today, it is a timeless classic in the collection.

Gothenburg, a multicultural student city, is the soul and inspiration behind the brand. It is here that they draw inspiration from people and stories, and it is on the streets of Gothenburg that they find exciting encounters which shape new designs. The creative process is ever-present.

The models bear names that reflect the soul of Gothenburg – neighbourhoods, streets, people, bars and expressions that thrive in the city.

Metro – Eyeglasses and sunglasses

Here at Hultins Optik, we think Metro has done a great job of creating a stylish collection with clean Scandinavian lines and soft colours. Sometimes, simple is best. These frames are perfect for anyone looking for a stylish yet fashionable pair at a great price and of high quality.

Some of the most popular models:

• Elis
• Storebror
• Tranquilo
• Tranquilo Sol
• Folk
• Diket

Retailers

We are an official retailer and we stock a wide range of both Metro glasses and Metro sunglasses. You can either order the frames online, in which case we offer free delivery, or pop into our shop in Södermalm, Stockholm.